Retail has always been an important focus of CFW, and thus one of the key aims has been opening up interesting commercial opportunities for Sri Lankan fashion designers. CFW aims to transform shopping into a unique experience for both designers and fashion-conscious consumers. From ramp to retail, the CFW Retail Edit is a carefully curated pop-up retail experience, where designer collections showcased on the runway will be retailed shortly after the event.
In addition to this, under its portfolio, CFW has focused on nurturing a cohesive group of lifestyle brands instilled in the responsible journey. These brands are distinct and relevant across a diverse audience, and includes Arugam Bay Beachwear, Conscience, Stringhopper, and Pigeon Island. In addition to this, under its portfolio, CFW has focused on nurturing a cohesive group of lifestyle brands instilled in the responsible journey. These brands are distinct and relevant across a diverse audience, and includes Arugam Bay Beachwear, Conscience, Stringhopper, and Pigeon Island.
CFW’s sustainable fashion brand Pigeon-Island is an eco-friendly and sustainable swimwear label with a focus on plastic-to-fabric products, which is representative of the innovative spirit that drives CFW. Each pair of Pigeon Island shorts is made out of 7 PET bottles.CFW’s sustainable fashion brand Pigeon-Island is an eco-friendly and sustainable swimwear label with a focus on plastic-to-fabric products, which is representative of the innovative spirit that drives CFW. Each pair of Pigeon Island shorts is made out of 7 PET bottles.
